Featured Student Campaigns                                             

 

Check back each quarter to view information about featured student campaigns. This quarter's featured campaigns are Buy Local Shinnston (spring 2013), a grant-funded client, and the Morgantown Early Learning Facility (spring 2014), a nonprofit client. As you'll see, hard work, dedication and professionalism resulted in success for both the clients and for the students planning and implementing the campaigns.    

 

For more information and snippets of campaign coverage, visit the Campaigns Slideshow or the In the News subpages.

 

Goal:  to increase community awareness about the importance and economic value of shopping at locally owned Shinnston businesses 

Budget:  $5,000 LINK grant. 

 

  • Won five Crystal Awards from PRSA-WV Chapter for Best Community Relations Campaign, Research, Logo, Poster, Brochure

 

  • Research on community attitudes and awareness levels of shopping locally (surveys and focus groups); research on business owners (survey and roundtable discussion)

 

  • Planned and hosted Shinnston’s first Buy Local Day; Spoke at WVU Day at the Legislature in Charleston; talked with several legislators about the Buy Local campaigns

 

  • Created a logo that is consistent with current Shinnston branding; created a retail bag insert that gives information about the importance and economic impact of shopping locally; created a brochure with a map of downtown Shinnston, numbered business locations, info about the shops, and info about the importance of shopping locally

 

  • Earned more than 1 million media impressions in a small market (DMA rank: 169) 

 

  • Established the Buy Local Committee so the designated city officials can take over; Engaged the community through interactive methods

Selected Successes/Outcomes

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Goals:  (1) to seek donations in order to upgrade ELF's facilities and (2) to improve communication with parents to better serve students and families

Budget:  $0

Selected Successes/Outcomes

 

  • Research focused on satisfaction levels with communication with ELF and its families as well as their preferences for facility needs/improvements. 

 

  • Created promotional videos and posters to assist with corporate fundraising efforts and supply-drive donations.  

 

  • Designed and launched a new ELF website that is more visually pleasing and user friendly.  

 

  • Planned, promoted, and hosted a Stuff the Bus Supply Drive event with the WVU Men's Basketball team in order to collect school supplies for the facility. Worked with various organizations to promote the event and to collect supplies. Engaged with key publics via social media to promote the campaign

 

  • Collected nearly $3,000 in school supplies, close to 30% of the ELF's yearly needs.  

 

  • Raised more than $11,000 in cash and in-kind donations to improve ELF's playground.  

 

  • Earned extensive media coverage for basketball players' visit to ELF and for the Stuff the Bus event.

 

  • Will enter for awards competition this year!

Associate Professor | Strategic Communications | Public Relations

Rita Colistra, Ph.D.

 

Reed College of Media

West Virginia University

P.O. Box 6010

Morgantown, WV 26505

Personal email: rfcolistra@gmail.com

Work email:  rita.colistra@mail.wvu.edu

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